about us

our Strategic Plan

Our values serve as the foundation for every goal and initiative in this plan.

I. Identity

A clear, shared identity is essential for Chapman to function effectively as a cultural hub. Stakeholder feedback consistently indicates strong goodwill toward Chapman; however confusion about its role, scope, and value proposition still exists. This pillar addresses that gap.

• Clarify Chapman’s Role in the Cultural Ecosystem
• Activate New Branding
• Strengthen Internal Culture Alignment

II. Partnerships

Partnerships are central to Chapman’s model and impact. This pillar focuses on elevating
experiences, strengthening financial sustainability, and deepening relationships across the
community.

• Elevate Guest Experience
• Mature Funding Model
• Strengthen Community and Partnership Engagement

III. Community Engagement + Outreach

Chapman’s impact extends beyond its walls. This pillar emphasizes cross-sector collaboration, education, and transparent storytelling about community impact.

• Foster Cross-Section Relationships
• Champion Arts in Education
• Share and Promote Impact

IV. Programming

Programming is the heart of Chapman’s mission, serving as the bridge between signature Chapman-led initiatives, a vibrant on-campus experience, and expanded access to arts and culture throughout Spartanburg County. As the central hub for performative and demonstrative arts and cultural education, Chapman facilitates and elevates programming that enriches the entire region.

• Develop and Expand Chapman-Led Programming
• Implement a Strategic Scheduling Process for In-House Programming
• Create and Curate a Comprehensive Cultural Calendar

V. Organizational Sustainability

Chapman will strengthen its long-term sustainability by building financial resilience, improving internal systems, and reinforcing effective governance. These efforts create the foundation for continued growth, operational excellence, and mission impact.

• Strengthen Financial Stability
• Build Organizational Resilience to Support Mission Growth
• Reinforce Governance Structures